1. This policy sets out the principles that apply to all University marketing and communications activities.
2. This policy applies to all members of the University Community when engaging in University external marketing and communications activities.
3. The Vice Chancellor is the Approving Authority for this policy, and has overall responsibility for the brand positioning and marketing of the University.
4. The Chief Marketing & Communications Officer is responsible for implementation of this Policy and its related procedure/s.
5. The Chief Marketing & Communications Officer has delegated authority for approving use of the University’s logo on behalf of the Vice Chancellor and President.
6. The Pro Vice Chancellor: UniSA International has delegated responsibility for Education Agent contracts and University administration of its obligations under the Education Services for Overseas Students Act and protocols.
7. The Executive Director: People, Talent & Culture has delegated responsibility for approving recruitment advertising using pre-approved templates.
8. All marketing and communications material will reflect the University’s values and the diversity of its community. Wherever practical, material will respectfully acknowledge all First Nations Peoples, in particular the Kaurna, Boandik, and Barngarla Peoples, and their Elders past and present, as the traditional owners of the lands that are now home to the University of South Australia’s campuses.
9. Marketing and communications material will describe and present the University’s brand attributes and achievements in a consistent manner across audiences and markets, and will reflect regional, cultural and social specifics.
10. Marketing and communications material will not mislead or misrepresent and will conform to relevant legal and legislative requirements.
11. Materials produced in partnership with another provider or supplier must convey, at a minimum, parity between UniSA and the partner, and where appropriate, the prominence of UniSA.
12. Marketing and communications material created for particular UniSA programs or services must be complementary and integrated with the overall branding of the University, and be consistent with the UniSA Branding and Style Guide.
13. The University is committed to the promotion of Australian Higher Education. It does not support marketing and communications material that makes direct negative comparison with other higher education providers or partners.
14. All marketing and communications material must be approved in accordance with the Marketing Procedure.
‘Marketing and communications material’ includes advertising; public relations; publications; sponsorship; digital advertising and communications; websites; media liaison; presentation materials such as displays; events; merchandise and signage; and any other published promotional communications designed to generate interest in and engagement with the University. In this context, communications and marketing material does not refer to ongoing and routine management and operational communications.
Officer Responsible for Update and Review: Chief Marketing & Communications Officer
Approving Authority: Vice-Chancellor
Approval Date: July 2023
Commencement Date: July 2023
Review Date: July 2028
History: This policy supersedes the Code of Practice: Marketing the University